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CURRENT OPPORTUNITIES
Vice President of Sales - Distinguished Northern California Winery
The Vice President of Sales will be a key member of our leadership team, reporting directly to the President. This individual will be responsible for the strategic development and execution of sales initiatives across all channels, including wholesale, national accounts, international, transportation, and Direct-to-Consumer (DTC). The role will oversee a team of two Regional Sales Managers, one National Sales Manager, a national account independent contractor, and the Marketing/DTC Manager to ensure alignment with company goals and maximize revenue growth.
Key Responsibilities:
1. Sales Strategy and Leadership a. Develop and implement a comprehensive sales strategy that aligns with the company’s overall objectives. b. Lead, mentor, and manage the sales team, including Regional Sales Managers, National Sales Manager, and DTC team. c. Collaborate with the winemaker to ensure alignment between production, inventory, and sales needs.
2. Wholesale Management a. Oversee the performance of the wholesale division, ensuring effective partnerships with distributors and key accounts. b. Foster relationships with distributors, brokers, and retail partners to drive sales and market share. c. Monitor sales trends and adjust strategies to capitalize on opportunities and address challenges.
3. DTC and E-Commerce a. Work closely with the DTC team to develop innovative strategies to grow tasting room, wine club, and online sales. b. Analyze consumer insights to enhance customer experience and retention.
4. Financial Oversight a. Develop and manage the sales budget, including forecasting and expense management. b. Track and report on key performance metrics to ensure targets are met or exceeded.
5. Cross-Functional Collaboration a. Partner with marketing and operations teams to align promotional activities and ensure product availability. b. Provide leadership to the winemaker regarding sales-driven production planning. 6. Market Expansion and Brand Development a. Identify and pursue new market opportunities domestically and internationally. b. Represent the winery at trade events, tastings, and other industry functions.
Qualifications:
• Has strong relationships with national account buyers for chains and on premises is preferred.
• Bachelor's degree in Business, Marketing, or a related field; MBA preferred.
• Minimum of 10 years of progressive experience in wine or beverage sales, with a proven track record of leading high-performing teams.
• Strong understanding of the wholesale and DTC wine markets, including distributor management and e-commerce.
• Exceptional leadership, interpersonal, and negotiation skills. • Analytical mindset with the ability to interpret sales data and develop actionable strategies.
• Excellent verbal and written communication skills.
• Passion for wine and a deep knowledge of viticulture and winemaking processes is a plus
Key Account Manager, USA & Canada - Based on East Coast or Mid-West
Compensation:
Highly competitive compensation package, including base salary plus bonus plan and vehicle allowance. Full Benefits package (Medical, Vision, Dental, 401K with Match).
Job Summary: We operate in a very competitive market that requires constant relationship management. Our business model requires both considerable support of our current customers as well as continuous prospecting for new business. This position is a key member of the Sales and Marketing Team.You will work directly with the Director of Sales to build sales goals and target standard as well as strategic growth opportunities. You must be a team player who recognizes and supports the notion that multiple roles and positions together drive a profitable business.
Responsibilities:
- Develop and manage an annual sales budget to meet or exceed company goals.
- Work closely with the Global Sales Leadership Team to meet global organizational sales goals.
· Must be able to promote and sell products through quality, level of design, strategic value, and emotional value.
- Develop and implement pricing strategy to achieve US Region gross margin target. Strong emphasis on key customer accounts.
- Participate as a senior leader in key business meetings providing input to support growth and business development.
- Build and maintain distributor management processes that communicate goals and measure accountability. Manage the distributor network to grow sales through interaction with distributor senior leaders.
- Partner with Marketing to develop promotional programs that drive brand sales growth and ensure achievement of the plan.
Sales activities and duties:
Identify and document each potential account: who they currently buy packaging from and their buying habits, volumes, types, sizes. Familiarized with customer processing details.
Learn/understand bottle type/size and determine size and fit for company products.
Identify and call on key people involved in purchasing to solicit new business.
Make appointments and/or cold call target accounts to introduce yourself and promote our company. Communicate what differentiates us from our competitors. Show product samples and review our product offerings, capabilities, and service level.
Manage existing accounts, establishing a strong relationship with key people. Familiarize with current and future customer requirements.
Develop and present quotes when opportunities arise. Work with company personnel ,to set pricing for each individual account, find the right technical solution.
Process orders by communicating all details to customer service and production to ensure order is made correctly and delivered to the customer on time.
Act as liaison for internal and external communications with assigned accounts. Ensure a positive relationship with assigned accounts. Provide regular status reports on assigned accounts.
Collaborate with other functions to identify business development opportunities. Participate in cross functional groups to establish marketing campaigns, product direction and productive solutions.
Represent the company at beverage industry events, including trade shows.
SUPERVISORY RESPONSIBILITIES: could potentially have Direct reporting as company grow.
Requirements:
B.S. degree (Marketing/Business Management preferred)and 5years of sales experience in the wine industry or equivalent work experience.
Experience spirit packaging or wine packaging.
Spirits making process knowledge.
Bottling line equipment understanding and knowledge preferred.
Able to travel as required in the USA, Canada, Mexico and to Europe. Proper identification document (passport) available for traveling abroad.
Skills:
The ideal candidate will possess the following skills:
Thrives in being part of a team environment.
Must be self-motivated and able to work independently on projects, as appropriate.
Greatly enjoys meeting and conversing with new people.
Demonstrated ability to close sales.
Must possess excellent verbal and written communication skills, as well as strong presentation skills.
Documented skills in building sales plans (building budgets, sales forecasts, etc.) Has a proven record of generating revenue, while ensuring profitability
Existing high-level contacts at major US spirits companies
Hands on experience with bottling line and related quality matters
Travel over 50% - primary work location: Mid-West - East Coast location
Computer literate in Microsoft Office (Word, Outlook,strong Excel knowledge and PowerPoint).
Proficiency in the use of ERP andPower BI
Experience in crafting marketing materials in multiple modalities highly desirable.
PHYSICAL DEMANDS: The chart below indicates how much of the employee’s day may require the indicated activity.
LIFTING REQUIREMENTS: The chart below indicates potential lifting requirements.
WORK ENVIRONMENT: The chart below indicates potential exposures.
VISION REQUIREMENTS: Must be able to pass a California DMV eye examination.
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